What is White-Label Production?

White-label production is when an agency sells video editing, VFX, or other creative work to its own clients and a partner studio does the work unbranded, behind the agency's name. The agency keeps the client relationship, the review, and the billing.

Category
Creative & Video Production
Also called
White-label video editing, White-label VFX, Unbranded production partner
Related
BuyoutUsage LicenceCutdown
In our work
White-label video editingWhite-label VFX

The arrangement works because the partner stays invisible to the end client: no credits or bumpers on the files, review cuts sent to the agency rather than the client, and invoices addressed to the agency. Confidentiality is usually set out in an NDA between the agency and the partner.

Agencies use it to absorb volume they cannot staff for, such as a content retainer that outgrows one editor or a burst of VFX shots after a shoot, without carrying a full-time hire through quieter months. Published, per-unit pricing from the partner lets the agency set its own markup against a known cost.

Common questions.

Will my client know a partner did the work?

Not if the arrangement is set up properly: unbranded files, review routed through the agency, and no direct contact between the partner and the client unless the agency asks for it.

How do agencies price white-label work?

Usually as a markup on the partner's price. Partners that publish per-video or per-shot prices make that easier, because the agency knows its cost before it quotes the client.

Related terms.

  • Buyout

    A buyout is a one-off payment that purchases the right to use a performance, a piece of music or a finished video without further fees, for the term, territory and media the contract names.

    Creative & Video Production

  • Usage Licence

    A usage licence is the written permission setting where a video may run, for how long, and in what media, normally stated as term, territory and channel: twelve months, Philippines, digital only.

    Creative & Video Production

  • Cutdown

    A cutdown is a shorter edit of a finished video, built from the same material to fit a placement that will not take the full length: a 30-second film reduced to 15 and 6 seconds for paid social.

    Creative & Video Production

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