Services / Product Marketing Sprint

Built it. Now —how do you sell it?

Most studios ship the product then leave the founder to figure out positioning alone. We don't. The Sprint is 2 weeks of ICP interviews, messaging work, and a written GTM thesis — same thesis-first methodology we apply to builds, pointed at the sell side. No retainer. No paid-ad management. Just the written argument for who buys this, why, and how to talk about it.

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DELIVERABLES · 06

What you get.

ICP interviews

We interview 5–8 prospects matching the ICP hypothesis. We surface the actual job-to-be-done, the words they use, the alternatives they consider. Most founders skip this step. It is the step that determines whether everything after lands.

Positioning thesis

A one-page positioning document: who this product is for, who it is not for, the alternative it replaces, and the single sentence that captures it. Written in plain language a customer would say, not marketing jargon.

Messaging framework

Homepage headline + subhead, three feature framings, two objection-handlers, a one-line elevator pitch, and a 30-second pitch. Yours to use across site, sales calls, decks, ads — anywhere the product needs to be sold.

GTM plan (initial)

Channel-mix recommendation grounded in where the ICP actually spends time. Honest ranking of paid vs organic vs partner vs outbound for THIS product, not generic playbooks. Includes what NOT to do first.

Honest no-go list

The channels, audiences, or messages we explicitly recommend against. Most marketing strategy decks tell you to do everything. We tell you the 3 things to actively avoid this quarter.

Written deliverable (PDF + Notion)

One 12–18 page document. Forward it to your next marketing hire, your next agency, or your sales lead. Yours to keep regardless of whether you work with us again.

PROCESS · 04 STEPS

How we approach it.

STEP 01

Week 1 / Days 1–2 — Kickoff + hypothesis lock

A 90-minute kickoff to lock the ICP hypothesis, the product description, and the customers we will interview. We push back if the ICP is too broad — "everyone who runs a business" is not an ICP.

STEP 02

Week 1 / Days 3–5 — ICP interviews

We run 5–8 prospect interviews (30 min each). We listen for the words customers actually use, the alternatives they tested, and the moment they decided to (or did not) buy. You get a draft synthesis at end of week 1.

STEP 03

Week 2 / Days 6–8 — Positioning + messaging

We write the positioning thesis, messaging framework, and GTM plan against what the interviews surfaced. Mid-week we share a draft for your reaction so the final version is signed off before walkthrough.

STEP 04

Week 2 / Days 9–10 — Walkthrough + handover

A 60-minute walkthrough of the deliverable with the people who need to act on it — usually the founder, head of sales, head of marketing if any. Report sent the same day. We answer questions for 14 days post-delivery at no extra cost.

OUTCOMES