Built it. Now —how do you sell it?

Most studios ship the product then leave the founder to figure out positioning alone. We don't. The Sprint is 2 weeks of ICP interviews, messaging work, and a written GTM thesis — same thesis-first methodology we apply to builds, pointed at the sell side. No retainer. No paid-ad management. Just the written argument for who buys this, why, and how to talk about it.

Terms

2 wks
Fixed scope. No scope creep. No revisions cycle.
5–8
ICP interviews per Sprint, run by us, transcripts shared.
1
Written deliverable (PDF + Notion). Yours to keep.
14 days
Post-delivery Q&A at no extra cost.
Code on two monitors in a dark room

What you get

What you get.

  1. ICP interviews

    We interview 5–8 prospects matching the ICP hypothesis. We surface the actual job-to-be-done, the words they use, the alternatives they consider. Most founders skip this step. It is the step that determines whether everything after lands.

  2. Positioning thesis

    A one-page positioning document: who this product is for, who it is not for, the alternative it replaces, and the single sentence that captures it. Written in plain language a customer would say, not marketing jargon.

  3. Messaging framework

    Homepage headline + subhead, three feature framings, two objection-handlers, a one-line elevator pitch, and a 30-second pitch. Yours to use across site, sales calls, decks, ads — anywhere the product needs to be sold.

  4. GTM plan (initial)

    Channel-mix recommendation grounded in where the ICP actually spends time. Honest ranking of paid vs organic vs partner vs outbound for THIS product, not generic playbooks. Includes what NOT to do first.

  5. Honest no-go list

    The channels, audiences, or messages we explicitly recommend against. Most marketing strategy decks tell you to do everything. We tell you the 3 things to actively avoid this quarter.

  6. Written deliverable (PDF + Notion)

    One 12–18 page document. Forward it to your next marketing hire, your next agency, or your sales lead. Yours to keep regardless of whether you work with us again.

How we approach it

How we approach it.

  1. Week 1 / Days 1–2 — Kickoff + hypothesis lock

    A 90-minute kickoff to lock the ICP hypothesis, the product description, and the customers we will interview. We push back if the ICP is too broad — "everyone who runs a business" is not an ICP.

  2. Week 1 / Days 3–5 — ICP interviews

    We run 5–8 prospect interviews (30 min each). We listen for the words customers actually use, the alternatives they tested, and the moment they decided to (or did not) buy. You get a draft synthesis at end of week 1.

  3. Week 2 / Days 6–8 — Positioning + messaging

    We write the positioning thesis, messaging framework, and GTM plan against what the interviews surfaced. Mid-week we share a draft for your reaction so the final version is signed off before walkthrough.

  4. Week 2 / Days 9–10 — Walkthrough + handover

    A 60-minute walkthrough of the deliverable with the people who need to act on it — usually the founder, head of sales, head of marketing if any. Report sent the same day. We answer questions for 14 days post-delivery at no extra cost.

Related work

Straight answers about the Sprint.

Don't see yours? Email us — we reply within one business day. See the full FAQ →

How much does the Product Marketing Sprint cost?

The Sprint is quoted per engagement, as a fixed fee agreed before it starts. We do not publish a single price because the scope depends on the product and the market it sells into. The quote covers 5 to 8 prospect interviews, the positioning thesis, the messaging framework, an initial go-to-market plan, and 14 days of follow-up questions after delivery. Scoping calls and written quotes are free.

How long does a product marketing sprint take?

Two weeks, run as ten working days. Days 1 and 2 lock the ideal customer profile (ICP) hypothesis and the interview list. Days 3 to 5 are the prospect interviews, with a draft synthesis at the end of week one. Days 6 to 8 produce the positioning, messaging, and go-to-market plan, with a mid-week draft for your reaction. Days 9 and 10 are the walkthrough and handover, followed by 14 days of Q&A.

What do I get from the Sprint?

You get one written document of 12 to 18 pages, delivered as a PDF and in Notion. It holds a one-page positioning thesis; a messaging framework with a homepage headline and subhead, three feature framings, two objection handlers, an elevator pitch, and a 30-second pitch; an initial go-to-market plan that ranks channels for this product; and a no-go list of channels, audiences, and messages to avoid this quarter. Interview transcripts are shared too.

How is this different from hiring a marketing agency?

The Sprint produces the argument a marketing team or agency should execute; it does not run ads or manage channels. It starts with interviews rather than campaigns, so the positioning is built on the words real prospects use and the alternatives they actually compare you against. You can hand the document to an agency, a marketing hire, or your sales lead. There is no retainer attached and no paid-ad management.

When is the Product Marketing Sprint the wrong choice?

It is the wrong choice if you are still deciding what to build; start with Digital Strategy, from ₱80,000, or run the two together. It is also wrong if your positioning is settled and what you need is execution, such as ads, content, or SEO; that is marketing or Product Growth work. And if you cannot name a first group of customers to interview, the Sprint will spend its two weeks finding one.

Can you run the Sprint for a product sold outside the Philippines?

Yes. Interviews run over video calls, so the prospects can be wherever your buyers are, and the walkthrough is a call with your team. Tell us at kickoff which market the ICP sits in, because the interviews and the channel plan are built for that market. The studio works on Philippine time (UTC+8), and overseas clients are quoted in USD or AUD.

Got something to build?

Tell us what you're building. We reply within one business day with a thesis, a plan, and a fixed quote.

No retainer lock-in · Transparent pricing