Nourish Restaurant Group — Direct Ordering & Kitchen Management Platform
From 30% third-party commissions and three separate tablets to one direct ordering platform the restaurant actually owns.
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The challenge
Nourish was generating strong order volume across four Metro Manila branches — but 100% of their delivery orders ran through GrabFood and Foodpanda, which charged 25–30% commission per transaction. The business had no customer database, no order history, and no way to run promotions without going through a third-party platform. In the kitchen, staff were managing orders from three different tablets simultaneously with no unified view of what was coming in. And because all customer data lived in the delivery apps' systems, Nourish couldn't market to their own customers directly.
Before
- 100% of delivery orders through GrabFood and Foodpanda — 25-30% commission on every order
- Kitchen managing orders from 3 separate tablets with no unified queue
- Zero customer data ownership — no emails, no order history, no direct contact
- No way to run promotions without platform approval and fees
- No visibility on which menu items drove the most revenue by branch
- No real-time order tracking for customers outside the delivery apps
- Loyalty and repeat purchase entirely dependent on third-party platforms
The solution
We designed and built a custom direct-order platform with multi-branch support, a real-time kitchen display system, and a built-in customer loyalty program. Orders placed on the Nourish website or app route automatically to the nearest branch. The kitchen display consolidates all orders — delivery, pickup, and dine-in — into one prioritized queue with prep timers and station flags. Customers track their order in real time and accumulate loyalty stamps redeemable for free items. The admin panel gives management sales analytics by branch, item-level performance reports, and full promo configuration — all without touching a third-party platform.
Core workflow connections:
- Menu Browse → Branch Auto-selection (by delivery address) → Cart → Checkout (PayMongo / GCash / Card) → Order Confirmation → Kitchen KDS
- Kitchen KDS → Order Priority Queue → Prep Timer → Station Assignment → Ready Notification → Dispatch
- Customer → Order Tracking (real-time status) → Delivery Confirmation → Loyalty Stamp
- Loyalty Stamp Accumulation → Reward Unlock → Redemption at Checkout
- Admin → Sales by Branch → Top-selling Items → Promo Engine → Customer Export
Zero commission on direct orders
Every order placed through the Nourish platform goes 100% to the business. The platform paid for itself within the first two months of commissions saved.
Kitchen runs from one screen
All order types — delivery, pickup, dine-in — flow into a single prioritized kitchen display. Staff no longer switch between tablets. Order accuracy improved and prep times dropped.
The business owns its customers now
Customer accounts, order histories, and loyalty data all live in Nourish's own system. Direct marketing, re-engagement campaigns, and personalized promotions became possible for the first time.
Running a restaurant or F&B business?
We build custom ordering platforms, kitchen management systems, and loyalty programs that let food businesses own their customers and their margins — without third-party dependency.