Nourish Restaurant Group

The challenge

Before

Nourish was generating strong order volume across four Metro Manila branches — but 100% of their delivery orders ran through GrabFood and Foodpanda, which charged 25–30% commission per transaction. The business had no customer database, no order history, and no way to run promotions without going through a third-party platform. In the kitchen, staff were managing orders from three different tablets simultaneously with no unified view of what was coming in. And because all customer data lived in the delivery apps' systems, Nourish couldn't market to their own customers directly.

• 100% of delivery orders through GrabFood and Foodpanda — 25-30% commission on every order
• Kitchen managing orders from 3 separate tablets with no unified queue
• Zero customer data ownership — no emails, no order history, no direct contact
• No way to run promotions without platform approval and fees
• No visibility on which menu items drove the most revenue by branch
• No real-time order tracking for customers outside the delivery apps
• Loyalty and repeat purchase entirely dependent on third-party platforms

The solution

What we built

We designed and built a custom direct-order platform with multi-branch support, a real-time kitchen display system, and a built-in customer loyalty program. Orders placed on the Nourish website or app route automatically to the nearest branch. The kitchen display consolidates all orders — delivery, pickup, and dine-in — into one prioritized queue with prep timers and station flags. Customers track their order in real time and accumulate loyalty stamps redeemable for free items. The admin panel gives management sales analytics by branch, item-level performance reports, and full promo configuration — all without touching a third-party platform.

How the system flows

1. Menu Browse→Branch Auto-selection (by delivery address)→Cart→Checkout (PayMongo / GCash / Card)→Order Confirmation→Kitchen KDS
2. Kitchen KDS→Order Priority Queue→Prep Timer→Station Assignment→Ready Notification→Dispatch
3. Customer→Order Tracking (real-time status)→Delivery Confirmation→Loyalty Stamp
4. Loyalty Stamp Accumulation→Reward Unlock→Redemption at Checkout
5. Admin→Sales by Branch→Top-selling Items→Promo Engine→Customer Export