The short answer
Custom software in the Philippines starts around ₱150,000 for a focused web application or MVP, ₱400,000 for a SaaS platform, and ₱600,000 for a larger multi-module system. Websites start from ₱15,000 for a basic package and ₱120,000 for a custom e-commerce build. Scope, integrations and regulatory exposure move these figures far more than the choice of technology does.
Published 4 September 2026 · Last updated 4 September 2026
What this is, and what it is not
This is the published rate card of one Philippine software studio, set out in full, alongside the delivery timelines we quote against it. It is not a market survey. We have not sampled the industry, and the ranges below describe what we charge rather than what the average Philippine provider charges.
We are publishing it because the alternative is worse. Of 12 Philippine web and software providers we profiled in July 2026, 9 published no pricing whatsoever. A buyer trying to budget a project before speaking to a salesperson has almost nothing to work from. One studio's honest rate card is a poor substitute for market data, but it is better than the silence it replaces.
Figures are in Philippine pesos and are the ranges we publish on our own pricing page, read directly from the same source so the two cannot disagree. Every project is scoped individually and quoted as a fixed price after discovery. US dollar equivalents are deliberately omitted: exchange rates move, and a converted figure fixed in a report goes stale faster than the peso figure it came from.
TABLE 1
Rate card by service
Starting price and typical range for each discipline, with the delivery window quoted against it.
| Service | Starts at | Typical range | Timeline |
|---|---|---|---|
| AI Operations Audit | ₱75,000 | ₱75,000 – ₱150,000 | 1 week |
| Business Automation Package | ₱120,000 | ₱120,000 – ₱280,000 | 4 weeks |
| Digital Strategy | ₱80,000 | ₱80,000 – ₱200,000 | 2 – 4 weeks |
| Creative Production | ₱30,000 / month | ₱30,000 – ₱60,000 / month · ₱45,000 – ₱80,000 / sprint | Sprint: 5 business days · Retainer: monthly |
| AI Video Production | ₱20,000 | Packages from ₱20,000 – ₱350,000+ | Copy & boards: days · Films: 2 – 4 weeks |
| UX/UI Design | ₱120,000 | ₱120,000 – ₱350,000 | 3 – 6 weeks |
| Custom Software | ₱150,000 | ₱150,000 – ₱600,000+ | 6 weeks – 6 months |
| AI Agents & Automation | ₱180,000 | ₱180,000 – ₱500,000+ | 6 – 14 weeks |
| Product Growth | ₱45,000 / month | ₱45,000 – ₱150,000 / month | Monthly · 3-month minimum |
Ranges are estimates published ahead of scoping. A fixed written quote is issued after discovery and does not move afterwards unless the scope itself changes. See the full pricing page for what each engagement includes.
TABLE 2
What actually moves a quote
Ranked by how much each factor tends to change the final figure, heaviest first.
| Factor | Why it moves the number |
|---|---|
| Third-party integrations | Each external system — payment gateway, marketplace, accounting package, government portal — brings its own authentication, failure modes and edge cases. Integration count is the most reliable predictor of effort we have. |
| Money and regulated data | A system that moves funds or handles personal data carries audit trails, permission models and retention rules that a read-only tool does not. The compliance surface is work regardless of feature count. |
| Number of distinct user roles | Each role that needs its own interface is closer to a separate application than to a permission flag. A platform with admin, staff, and customer views is not one build with three toggles. |
| Data migration from an existing system | Moving live data out of spreadsheets or a legacy database is rarely a single import. Reconciling, de-duplicating and validating historical records absorbs time that has nothing to do with the new features. |
| How much is still undecided | Undefined scope is the expensive kind. Work that gets built, reviewed and rebuilt because the requirement was not settled costs more than the same work specified once — which is why discovery precedes the quote. |
| Choice of technology | Included because it is what buyers most often ask about, and because it moves the figure least. Framework choice affects maintainability far more than it affects initial build cost. |
TABLE 3
What the ranges were priced against
Composition of the publicly documented project set these figures come from.
Published case studies
72
The publicly disclosable subset of the studio's delivered work. Not every project can be published.
Industries represented
27
Aerospace, Agritech, B2B SaaS, Dental Healthcare, E-commerce, Education, and others.
| Discipline | Published projects |
|---|---|
| Custom Software | 53 |
| Ai Solutions | 31 |
| Digital Strategy | 19 |
| Product Growth | 19 |
| Ux Ui Design | 19 |
| Msp | 14 |
Counts are computed from the published case-study set at build time, so this table updates itself as work is added. A project spanning several disciplines is counted once under each. Browse the case studies.
Questions this report gets asked
How much does custom software cost in the Philippines?
Published ranges from this studio start at ₱150,000 for a focused web application or MVP, ₱400,000 for a SaaS platform, and ₱600,000 for larger multi-module systems. Websites and e-commerce builds start lower, from ₱15,000 for a basic package and ₱120,000 for a custom store. The range is wide because scope, integrations and compliance requirements move the figure more than technology choice does.
Why do so few Philippine agencies publish their prices?
Of 12 Philippine web and software providers profiled in July 2026, 9 published no pricing at all. The common reasons given are that scope varies too much to quote generically and that published prices invite comparison on cost alone. The practical effect is that buyers cannot budget before a sales call, which is why we publish ranges and then quote each project individually.
Is a fixed quote possible for custom software?
Yes, once scope is defined. The sequence that makes it possible is a discovery step that produces a written specification, after which a fixed price can be attached to that specification. What cannot be fixed honestly is a price for an undefined scope — a number quoted before discovery is a guess with a contract around it.
What makes one project cost twice another of the same type?
In order of impact: the number of third-party integrations, whether the system handles money or regulated personal data, how many distinct user roles need separate interfaces, whether data must be migrated from an existing system, and how much of the requirement is undecided at the start. Technology choice is rarely the deciding factor.
Can I cite these figures?
Yes. This page is published under a Creative Commons Attribution 4.0 licence, so the figures may be quoted, tabulated or republished with attribution to Blackbyrds Digital and a link back to this page. A suggested citation format is given at the end of the report.
Citing this report
Published under a Creative Commons Attribution 4.0 licence. Quote it, tabulate it, or republish the figures with attribution and a link.
Blackbyrds Digital. “What Custom Software Actually Costs in the Philippines (2026).” Published 4 September 2026. https://www.blackbyrds.digital/reports/philippine-software-pricing
Want the number for your project, not the range?
Discovery produces a written specification, and the fixed quote is attached to that specification. No estimate before we understand the scope.