Decide well beforeyou spend on a build.

Yes — all ten resources on this page are completely free. Enter your name and email and we'll send the PDF directly to your inbox. No credit card, no hidden fees, and no drip campaign — one email with the download.

These guides are built for founders, business owners, and operations or marketing leads in the Philippines — particularly in Cavite, Metro Manila, and near-Metro provinces — who are building or improving a website, product, or internal workflow. They are grouped by where you are: Awareness (before you build), Consideration (choosing the approach), and Decision (ready to brief).

The Product Strategy Worksheet is a one-sitting pre-build pressure test for your product idea. It covers the problem, market, wedge, riskiest assumption, success metric, resources, and a 30-day decision plan — used by Philippine founders and CTOs to align before they spend on engineering.

The Website Audit Checklist is a 35-point guide covering six areas: Technical Performance, SEO Foundations, Content & Messaging, User Experience, Local SEO (Philippines), and Analytics & Tracking. It helps Philippine business owners identify what's preventing their website from converting visitors into leads.

The UX Conversion Audit is a 27-point guide focused on why visitors aren't converting — separate from the technical website audit. It covers first impression, information architecture, forms and friction, trust and credibility, mobile-first reality, and copy that converts.

The AI Solutions Starter Guide explains what AI can realistically do for SMBs today, with 6 practical use cases for Philippine businesses — including clinic patient intake, customer support, document processing, predictive analytics, workflow automation, and AI built into your product. It includes a readiness check, common mistakes, and questions to ask before investing in AI.

The MSP vs MVP Decision Guide compares the traditional Minimum Viable Product approach with the Minimum Scalable Product alternative across speed, cost, investor readiness, and rebuild risk. It includes a 60-second self-test to choose the right approach for your specific situation.

The Software Project Brief Template is a fillable document that helps business owners define their project before talking to a developer. It covers: project overview, the problem being solved, target users, key features with priority, technical requirements, design and brand, timeline and budget, and risks.

The Post-Launch Growth Playbook is a 30/60/90-day operating cadence for products that just shipped — covering stabilisation, learning from real users, and compounding what works. It also includes five health-bar metrics to watch every week and a kill-list framework for features already in flight.

The AI Search (AEO) Readiness Checklist is a 30-point self-audit of whether ChatGPT, Perplexity, Claude, Copilot, and Google AI Overviews can find, read, and cite your website. It covers answer-first content, structured data, crawlability and llms.txt, freshness and authorship, third-party footprint, and measurement — plus a baseline log to record what each engine says about you today and a fix-first order.

The Workflow Automation Audit Worksheet is a do-it-yourself version of our AI Operations Audit. You inventory every recurring manual workflow, score each on hours saved, complexity, and risk, put a peso figure on doing nothing, write the no-go list, and pick the first workflow to automate in a fixed four-week build.

The AI Video Production Brief is a fillable brief for commissioning an AI-produced ad, social film, or corporate AVP. It captures the one message, audience and placements, ratios, runtime and package, brand references, product truth, voice and captions, usage licence, timeline, approvals, and the metric that defines success — with the package table pulled from our live price list.