Pawlly — Pet Services SaaS Marketplace
From fragmented pet service bookings to one intelligent platform for pet centers, owners, and staff.
Start your project
The challenge
Pet service businesses — grooming salons, veterinary clinics, boarding facilities, training centers, dog walkers — each operated their own manual booking processes: phone calls, WhatsApp messages, paper logbooks, and disconnected spreadsheets. There was no single platform purpose-built for the multi-service, multi-branch reality of modern pet care businesses. Owners had no visibility into bookings across service types, employees couldn't manage their schedules, and customers had no way to discover, compare, and book services in one place.
Before
- Bookings taken manually via phone or messaging apps with no central record
- No shared view of employee schedules or service slot availability
- Commission and tip tracking done in spreadsheets with frequent errors
- Multi-branch businesses had no way to consolidate reporting across locations
- Pet owners couldn't manage profiles for multiple pets or track service history
- No subscription model — each pet center operated with no SaaS economics
- Payments collected outside the platform with no reconciliation
- No analytics on top services, revenue trends, or employee performance
The solution
We designed and built Pawlly — a multi-tenant SaaS marketplace platform on Laravel 9 and Vue 3 — covering every layer of the pet services business. The booking engine handles six distinct service types (boarding, veterinary, grooming, walking, training, and daycare), each with their own specialized booking flows, slot verification, and data mapping. A full commission and earnings system tracks employee payouts, tips, and platform revenue automatically. A subscription module lets pet centers onboard under tiered SaaS plans with configurable feature limits. The product module adds optional e-commerce for pet supplies. And a real-time calendar powered by FullCalendar gives staff and managers a live view of every appointment, resource, and employee schedule.
Core workflow connections:
- Service Discovery → Pet Center Profile → Real-Time Slot Check → Multi-Step Booking → Payment (Stripe / Razorpay)
- Booking → Service-Type Mapping → Commission Calculation → Employee Earning Record → Tip Tracking
- Pet Center Onboarding → Branch Setup → Employee Assignment → Service Configuration → Business Hours
- Employee Schedule → FullCalendar Resource Grid → Booking Assignment → Earnings Dashboard
- SaaS Plan Selection → Subscription Transaction → Feature Limit Enforcement → Plan Upgrade
- Pet Profile Creation → Multi-Pet Booking → Medical Report Attachment → Service History
- Admin Dashboard → Revenue Charts → Top Services Report → Payout Report → Activity Log
- Role-Based Access → Permission Sync → Module Enable/Disable → Company-Scoped Data Isolation
A platform for the whole pet care business
From solo groomers to multi-branch pet centers, Pawlly gives every service type its own specialized booking flow while keeping all bookings, employees, and earnings in one place.
SaaS economics out of the box
Subscription plans, commission tracking, tip management, and payment gateway integration (Stripe and Razorpay) mean pet centers generate and reconcile revenue entirely within the platform.
Built to scale
A 31-module architecture, multi-tenant data isolation, Redis caching, Meilisearch full-text search, and role-based access control give Pawlly the foundation to grow from one pet center to an enterprise marketplace.
Building a marketplace or service platform?
We design and build complex, multi-tenant SaaS products from the ground up — booking systems, marketplaces, operations tools, and everything in between.