MarketPilot

The challenge

Before

A SaaS product team was coordinating product launches across Engineering, Marketing, Sales, and Customer Success using a combination of Trello, Google Sheets, Slack, and email. Every launch involved two weeks of pre-launch chaos: missed handoffs, tasks completed in the wrong order, and stakeholders discovering launch-blocking issues on launch day. There was no single platform to see what was done, what was blocked, and what was at risk.

• Launch coordination across Trello, Google Sheets, Slack, and email — no single view
• No dependency tracking — teams missed upstream blockers until it was too late
• Launch checklists rebuilt from scratch for every release
• No launch analytics — success measured subjectively post-launch
• Stakeholders discovered blockers on launch day rather than days before
• Post-launch debrief learnings lost — not captured or applied to future launches

The solution

What we built

We built a GTM launch platform with template-based launch playbooks, cross-functional task assignment, dependency tracking, and a real-time launch health dashboard. Teams work from a shared launch timeline with automated status rollups. Blockers surface early through dependency alerts. Post-launch metrics — activation rate, trial conversions, support ticket volume — are pulled automatically and compiled into a launch debrief report.

How the system flows

1. Launch Creation→Playbook Template Selection→Task Assignment→Dependency Mapping
2. Launch Timeline→Team Task Views→Status Updates→Blocker Alerts
3. Launch Day Dashboard→Go/No-go Checklist→Real-time Status Board
4. Post-launch→Metrics Pull→Debrief Report→Playbook Update for Next Launch