MarketPilot — Product Launch & Go-to-Market Platform
From scattered Trello boards and Google Sheets to a unified GTM platform for a SaaS product team.
Impact
What changed.
Launch-day surprises eliminated
Dependency tracking and automated blocker alerts surface issues days before launch day — not on it. The team arrives at launch day with a completed checklist, not a crisis.
Every launch runs from the same playbook
Template-based launch plans mean nothing gets forgotten. Teams spend less time rebuilding checklists and more time executing them.
Launch learnings compound over time
Post-launch debrief reports are automatically generated and stored. Teams reference past launches when planning the next one — improving with every release.
The challenge
Before
A SaaS product team was coordinating product launches across Engineering, Marketing, Sales, and Customer Success using a combination of Trello, Google Sheets, Slack, and email. Every launch involved two weeks of pre-launch chaos: missed handoffs, tasks completed in the wrong order, and stakeholders discovering launch-blocking issues on launch day. There was no single platform to see what was done, what was blocked, and what was at risk.
- Launch coordination across Trello, Google Sheets, Slack, and email — no single view
- No dependency tracking — teams missed upstream blockers until it was too late
- Launch checklists rebuilt from scratch for every release
- No launch analytics — success measured subjectively post-launch
- Stakeholders discovered blockers on launch day rather than days before
- Post-launch debrief learnings lost — not captured or applied to future launches
The solution
What we built
We built a GTM launch platform with template-based launch playbooks, cross-functional task assignment, dependency tracking, and a real-time launch health dashboard. Teams work from a shared launch timeline with automated status rollups. Blockers surface early through dependency alerts. Post-launch metrics — activation rate, trial conversions, support ticket volume — are pulled automatically and compiled into a launch debrief report.
Core workflow connections
How the system flows.
- Launch CreationPlaybook Template SelectionTask AssignmentDependency Mapping
- Launch TimelineTeam Task ViewsStatus UpdatesBlocker Alerts
- Launch Day DashboardGo/No-go ChecklistReal-time Status Board
- Post-launchMetrics PullDebrief ReportPlaybook Update for Next Launch
Process
How we built it.
Launch Creation → Playbook Template Selection → Task Assignment → Dependency Mapping
Launch Timeline → Team Task Views → Status Updates → Blocker Alerts
Launch Day Dashboard → Go/No-go Checklist → Real-time Status Board
Post-launch → Metrics Pull → Debrief Report → Playbook Update for Next Launch
Start a project
Launching a product and need better cross-team coordination?
We build GTM platforms, launch management tools, and product ops systems for SaaS companies and product teams managing complex, multi-team releases.
No retainer lock-in · Month-to-month · Full transparency
More work
Up next.
From phone calls and paper to a secure, self-service patient portal for a specialty clinic.
ClinicWise — Healthcare Patient Self-Service Portal
From Zoom links and spreadsheets to a branded virtual events platform with ticketing, live sessions, and attendee networking.