GrowthGen

The challenge

Before

A SaaS startup's sales team was managing outbound leads in spreadsheets, sending cold emails manually from personal inboxes, and losing track of follow-ups when deals went quiet. There was no shared pipeline, no reply tracking, no sequence automation, and no way for management to see what the team was actually working on. Deals were falling through the cracks on a weekly basis.

• Lead lists managed in individual Excel files — no shared database
• Cold emails sent manually from personal inboxes — no tracking or automation
• No follow-up sequence automation — reps forgot or deprioritized cold leads
• No shared pipeline view — management had no visibility on deal status
• Reply tracking done manually by checking inboxes
• No analytics on email open rates, reply rates, or sequence performance

The solution

What we built

We built a B2B outreach platform with contact import, multi-step email sequence automation, reply detection, and a shared pipeline board. Reps build sequences once and launch them against lead lists — the system handles timing, personalization tokens, and reply-based pause logic. Management sees pipeline stage distribution, sequence performance metrics, and rep activity in one dashboard.

How the system flows

1. Lead Import (CSV / CRM Sync)→Enrichment→Sequence Enrollment
2. Sequence Step→Personalized Email Send→Open/Click Tracking→Reply Detection→Auto-pause
3. Reply→CRM Lead Update→Rep Notification→Manual Follow-up
4. Pipeline Board→Stage Movement→Activity Log→Deal Value Tracking
5. Analytics→Sequence Performance→Rep Leaderboard→Conversion Funnel