White-labelmaintenance and support
Launch is not the end of the work — it is the start of the part clients quietly judge you on. We patch, monitor, back up, and fix on an agreed schedule, inside Philippine business hours, under your agency’s care plan.
In short
White-Label Website Maintenance & Support, defined.
White-label website maintenance is an arrangement where an agency sells an ongoing care plan under its own name and a partner studio does the work behind it: dependency and security updates, uptime and error monitoring, backups with restores that have actually been tested, bug fixing against a written queue, small content and feature changes, and performance checks after every release. Blackbyrds Digital runs that queue for agency partners from the Philippines on PHT business hours, with a defined intake process and response windows set in each agreement. We do not sell round-the-clock cover or an uptime guarantee, because a studio our size cannot honour either one.
You sell. You manage the client. We build.
Background
The work nobody schedules, until it is urgent
Maintenance is the least interesting line on a proposal and one of the most decisive on a renewal. A site that was fast and correct on launch day drifts on its own: a plugin update breaks a contact form on a Tuesday, a certificate lapses, a dependency picks up a published vulnerability, an integration partner deprecates the API version the checkout was written against, and a marketing team uploads four uncompressed hero images that push the largest paint past three seconds. None of it is anyone’s fault, all of it is invisible until a customer or the client notices, and by then the conversation has moved from tickets to trust.
The reason agencies avoid selling this properly is that the work is unpredictable and arrives at inconvenient moments. One emergency pulls a developer off billable project work for an afternoon and the month’s margin on the care plan disappears with it. Packaging the delivery with a partner converts an unpredictable internal cost into a fixed monthly one quoted against a defined scope, so the plan can be priced, sold, and staffed like a product instead of absorbed as a favour to good clients.
Why agencies partner
Why agencies bring us Maintenance work.
Recurring revenue you are probably giving away
Most agencies already do small fixes for past clients without invoicing them, because the relationship matters more than the twenty minutes. A packaged care plan turns that goodwill into predictable monthly revenue, and clients pay it willingly once the alternative is explained to them clearly.
Whoever maintains the site inherits the relationship
If your client finds their own developer for post-launch work, that developer is now the technical voice in the room, sees the analytics, hears the complaints, and eventually suggests a redesign. Retaining maintenance is not really about the maintenance fee.
Emergencies do not check your project schedule
The site that breaks is always the one belonging to a client whose developer is mid-sprint on something else. Absorbing that with your own team costs you twice: the fix, and the delivery slip on the project the developer was pulled off.
Clients ask security questions now, and want real answers
Patching cadence, backup frequency, restore testing, who has admin access, what happens if the site is compromised. These come up in procurement and renewal conversations at businesses that never used to ask, and a vague answer costs credibility that a specific one earns.
Somebody has to track the things with no owner
Domain and certificate expiry, dependency drift, plugin licences, a backup that has been running for a year and has never once been restored. These have no deadline until they have a very short one, and they are exactly what a maintenance queue exists to catch.
Deliverables · 10
What we deliver.
- Core, plugin, theme, and dependency updates applied on a staging copy first, with a checked rollback path before anything reaches production
- Security upkeep: vulnerability monitoring across the dependency tree, patch triage by severity, access review, hardening, and clean-up if a site is compromised
- Uptime and error monitoring with alerts routed to a channel your team can see, so you hear it from us rather than from your client
- Scheduled database and file backups held off the server, with restores rehearsed on a defined cadence instead of assumed to work
- Bug fixing against a written queue with priority levels agreed in advance, so a broken checkout and a misaligned button are not treated the same way
- Small enhancements and content changes — a landing page, a form field, a pricing table, a seasonal banner — inside a monthly allowance you can quote to your client
- Performance regression checks after content and dependency changes, measured against the numbers the site launched with
- Silent-failure checks on the things nobody looks at: form delivery, payment and CRM integrations, transactional email, broken links, expiring API credentials
- Renewal tracking for domains, TLS certificates, and third-party licences, flagged to you before they lapse rather than after
- A monthly written report of what was applied, what broke, what we fixed, and what we recommend next — formatted so you can rebrand and forward it
Capabilities
The technical detail.
- Platforms
- WordPress and WooCommerce, Shopify, Next.js and React front ends, Node and Laravel back ends
- Updates
- Staging-first update runs, dependency upgrade planning, major-version moves scheduled rather than forced
- Monitoring
- Uptime checks, error tracking, log alerting, and scripted smoke tests on forms, logins, and checkouts
- Backups
- Scheduled database and file backups, off-server copies, retention rules, documented and rehearsed restores
- Security
- Dependency vulnerability scanning, patch triage, access and role review, hardening, incident clean-up
- Performance
- Core Web Vitals re-checks, caching and image configuration, slow query and plugin profiling after changes
- Hosting
- Vercel, managed WordPress hosts, VPS, and client-owned cloud accounts — we work with whatever is in place
- Process
- Written intake, agreed priority levels, change log per release, monthly report you can rebrand
Stack
What we build it with.
White-label
How the white-label part works.
It is your care plan, and you price it
We quote a per-site monthly cost against a defined scope. You decide the tiers, the names, the retail price, and the margin. Your client buys a plan from your agency with your logo on the report, and nothing in the arrangement tells them where the work is done.
One intake route, and it belongs to you
Requests come from your team, or from a shared address you own and forward to us. We never become the phone number your client learns to call, which is the failure mode that turns a maintenance partner into a competitor two years later.
Honest hours, written into the agreement
We work PHT, which is UTC+8 — that covers the Australian, Hong Kong, and Singapore business day and the European morning, and sits at the edges of the North American one. Response windows are agreed in writing per agreement, in business hours. We do not offer 24/7 cover or an uptime SLA, and we would rather lose the work than sell one we cannot honour.
A clean exit whenever you want it
Credentials, backups, and hosting accounts stay in your name or your client’s throughout. If a plan ends we hand over the current state of the site in writing — versions, known issues, outstanding work — and remove our access. There is nothing to unwind and nothing held hostage.
Use cases
When agencies call us in.
Every site you have already launched
The clients who still email you a year later. A packaged plan gives them a defined route for updates and small changes, and gives you a monthly line item instead of unbilled favours that accumulate quietly across a portfolio.
The site you inherited from another agency
Unknown plugin state, no documentation, a backup nobody has verified. We start with a paid audit and a stabilisation pass, then move it onto a normal maintenance rhythm once we know what is actually running.
A WordPress estate that has drifted apart
Twenty client sites on different versions, different hosts, and different plugin sets. We bring them onto a common update cadence and monitoring setup, and give you a single view of which sites are current and which are overdue.
The client who needs constant small changes
A team that ships campaigns weekly and treats you as its front-end department. A monthly allowance of change work covers it predictably, and anything larger is quoted separately before it starts.
The watched first month after a launch
A defined hypercare window on a new build — close monitoring, quick turnaround on defects, and daily checks on the flows that matter — before the site moves onto a standard plan.
More white-label
Other disciplines we deliver.
Selected work
Related work.
Costaverde Resort PMS and Direct-Booking Engine
A 64-key Palawan resort replaced two off-the-shelf PMS tools with one platform that owns its customer data.
Apex Property Management Tenant Portal
A Sydney property manager handling 1,800 apartment units replaced a call-centre inbox with a tenant self-service portal.
Kargo Tayo — Logistics & Fleet Management Platform
From Viber dispatch and paper proof-of-delivery to live GPS tracking, a driver mobile app, and billing that runs itself.
Direct clients
Not an agency? The same team delivers this work directly under our own name.
Maintenance FAQ
Questions agencies ask first.
Do you offer 24/7 support?
No, and we will not claim it to win a contract. We are a Philippine studio working PHT, and our cover is business hours with response windows written into each agreement. If a client genuinely needs overnight attention, the honest options are a partner who staffs a rota, an on-call arrangement priced for what it really costs, or building the site so that the common failures recover themselves — and we are happy to help you work out which one the client actually needs.
What do you commit to on response times?
A response window agreed per agreement, per priority level, within our working hours — not a number invented for a sales page. What we will not offer is an uptime percentage, because uptime depends on hosting, DNS, third-party services, and traffic events that are outside anyone’s control. Selling you a figure we cannot enforce would only transfer the risk onto your agency.
Will you ever contact our client directly?
Only if you set it up that way in writing, which is rarely what an agency wants. The normal pattern is that requests reach us from your team or from an address you control, our reports go to you, and your client hears about their site from their agency. To the client, the care plan is a service your business provides.
We already have a developer. Is there still a reason to use you?
Often yes, because maintenance is what a busy internal developer defers. Partners use us for the routine cadence — patching, monitoring, backups, checks — so their own team stays on billable project work, or for cover during holidays, leave, and the weeks when a project deadline eats everything else. The split is defined at the start so nobody is waiting to find out who owns a ticket.
How does escalation work when something breaks?
Priority levels are agreed before the plan starts: what counts as the site being down, what counts as a broken business function like a form or a checkout, and what is cosmetic. Each level has its own route and response window. Anything urgent goes to a named contact on our side rather than a shared inbox, and you get a written account of the cause and the fix afterwards, whether or not it was something we introduced.
Can you maintain a site your studio did not build?
Yes, after a paid audit — we will not quote a monthly figure for a codebase we have not opened. The audit tells you what is running, what is out of date, what is insecure, and what will break at the next major update. Sometimes the honest conclusion is that stabilising the site costs more than replacing it, and we would rather you hear that before the plan starts than three months into it.
What is not included in a plan?
New feature development beyond the agreed change allowance, redesigns, content and SEO strategy, and paid third-party costs such as hosting, licences, and API usage, which stay on accounts you or your client hold. Emergency recovery on a site we have never audited is quoted separately when it happens. Everything in scope is written down, so the boundary is a document rather than a disagreement.
How is it priced, and who holds the client billing?
We quote a monthly cost per site against the scope, and larger portfolios are priced as a block with a shared pool of hours. You bill your client directly on your own terms and keep the margin. We invoice your agency, and your client never sees a figure from us.
What do we get if we end the plan?
Every change we made as a reviewable commit, the current environment and dependency configuration, the backup and monitoring setup so it can be pointed elsewhere, and a written note on anything left outstanding. Nothing is held back to make leaving difficult. Commercial terms, including anything to do with rights in the code, are agreed per partnership before work starts rather than assumed from a web page.
Partner with us
Maintenance delivered under your brand.
Send the brief, the designs, or the client conversation so far. You get a written scope, a technical approach, and a fixed quote you can mark up.