What is AVP?

The letters stand for audio-visual presentation, and the phrase is in everyday use in the Philippines in places it rarely appears elsewhere: procurement notices, event run-sheets, school and government programmes, and the agenda line before a keynote. In the United States or United Kingdom the same deliverable is usually called a corporate video, a brand film or a company profile. Because the term travels so widely it also travels loosely, and a quotation for an AVP can describe anything from a two-minute company profile to a thirty-second event opener.

A conventional corporate AVP contains a written script, narration in one or more languages, footage or generated shots of the business at work, licensed music, on-screen text for names and figures, and a final mix. It is normally built for situations where an audience cannot ask questions: a lobby screen, a trade-show booth, an investor meeting, the top of a website. That constraint is what makes the script the hard part, because everything the piece needs to say has to survive being watched once, without a presenter to fill the gaps.

Cost and schedule turn on how many distinct scenes the script asks for, whether people appear on camera, how much usable material already exists, and how long the finished piece may be used and where. Scenes rather than minutes drive most of the effort: a three-minute film built from four setups is a smaller job than a ninety-second one that visits eleven locations. Agreeing the scene count, the runtime and the licence terms in writing is what makes two AVP quotations comparable.