BrandBoost

The challenge

Before

A Philippine e-commerce brand was running all email and SMS marketing manually — one broadcast at a time, sent to the full list, with no segmentation, no behavioral triggers, and no A/B testing. The marketing team spent two days per week preparing and sending campaigns. There was no abandoned cart recovery, no post-purchase follow-up sequence, and no way to identify which campaigns were actually driving revenue versus unsubscribes.

• All email and SMS campaigns sent manually — one blast to the full list
• No behavioral triggers — campaigns not tied to customer actions
• No segmentation — same message sent to new customers and loyal regulars
• No abandoned cart recovery sequence
• No post-purchase follow-up or cross-sell automation
• No A/B testing capability — no data to improve campaign performance
• Marketing team spending 2 days per week on manual campaign preparation

The solution

What we built

We built a marketing automation suite integrated with the brand's e-commerce platform and customer database. Behavior-triggered flows handle abandoned cart recovery, post-purchase sequences, win-back campaigns, and loyalty milestone rewards automatically. The broadcast tool supports list segmentation by purchase history, location, and engagement tier. A/B testing is built into every campaign type with automated winner selection.

How the system flows

1. Cart Abandonment→Trigger→3-step Recovery Sequence (Email + SMS)→Discount Offer→Recovery Tracking
2. Purchase→Post-purchase Sequence→Review Request→Cross-sell Recommendation→Loyalty Point Update
3. Segment Builder→Campaign Creation→A/B Variant Setup→Scheduled Send→Performance Report
4. Win-back Trigger (90-day inactive)→Re-engagement Sequence→Discount→Unsubscribe or Reactivation
5. Analytics Dashboard→Revenue per Campaign→Unsubscribe Rate→Conversion Attribution