BrandBoost — Multi-Channel Marketing Automation Suite
From manual campaigns to automated, data-driven marketing for a growing Philippine e-commerce brand.
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The challenge
A Philippine e-commerce brand was running all email and SMS marketing manually — one broadcast at a time, sent to the full list, with no segmentation, no behavioral triggers, and no A/B testing. The marketing team spent two days per week preparing and sending campaigns. There was no abandoned cart recovery, no post-purchase follow-up sequence, and no way to identify which campaigns were actually driving revenue versus unsubscribes.
Before
- All email and SMS campaigns sent manually — one blast to the full list
- No behavioral triggers — campaigns not tied to customer actions
- No segmentation — same message sent to new customers and loyal regulars
- No abandoned cart recovery sequence
- No post-purchase follow-up or cross-sell automation
- No A/B testing capability — no data to improve campaign performance
- Marketing team spending 2 days per week on manual campaign preparation
The solution
We built a marketing automation suite integrated with the brand's e-commerce platform and customer database. Behavior-triggered flows handle abandoned cart recovery, post-purchase sequences, win-back campaigns, and loyalty milestone rewards automatically. The broadcast tool supports list segmentation by purchase history, location, and engagement tier. A/B testing is built into every campaign type with automated winner selection.
Core workflow connections:
- Cart Abandonment → Trigger → 3-step Recovery Sequence (Email + SMS) → Discount Offer → Recovery Tracking
- Purchase → Post-purchase Sequence → Review Request → Cross-sell Recommendation → Loyalty Point Update
- Segment Builder → Campaign Creation → A/B Variant Setup → Scheduled Send → Performance Report
- Win-back Trigger (90-day inactive) → Re-engagement Sequence → Discount → Unsubscribe or Reactivation
- Analytics Dashboard → Revenue per Campaign → Unsubscribe Rate → Conversion Attribution
Campaign ROI improved by 50%
Behavioral triggers and segmentation meant campaigns reached the right customers with the right message at the right moment — dramatically outperforming the previous full-list blast approach.
Abandoned cart revenue recovered
The 3-step abandoned cart sequence recovered a meaningful percentage of carts that would have been lost entirely. It runs automatically with no manual involvement from the marketing team.
Marketing team time freed up significantly
Automation handles the campaigns that previously required two days of manual work per week. The team shifted that time to creative strategy and content development.
Need marketing automation for your e-commerce or retail brand?
We build multi-channel marketing automation suites integrated with your e-commerce platform — behavioral triggers, segmentation, A/B testing, and analytics that show you exactly what's driving revenue.