Selecto

The challenge

Before

Selecto was selling across Shopee, Lazada, and a Shopify store — three separate systems with no inventory sync. Overselling happened multiple times per week when stock sold out on one platform before the others updated. The warehouse team was working from three different order queues simultaneously, printing labels from three platforms, and manually reconciling shipments at the end of each day. The business had no single view of customer purchase history, couldn't run loyalty programs across channels, and was paying Shopify subscription fees on top of Shopee and Lazada commissions for a fragmented experience that didn't serve buyers or the business.

• Inventory maintained separately per platform — Shopee, Lazada, and Shopify with no sync
• Overselling occurring multiple times per week due to lagged stock updates
• Warehouse team working from 3 separate order queues and label-printing systems
• Customer purchase history fragmented across platforms — no unified customer view
• No loyalty or repeat-purchase mechanism the brand could own
• Platform commissions plus Shopify fees compressing margins on every sale
• No unified reporting — revenue, returns, and inventory had to be reconciled manually from 3 exports
• Abandoned cart recovery impossible without owning the customer's email and order context

The solution

What we built

We designed and built a custom e-commerce platform with real-time inventory sync pushed to Shopee and Lazada via API, a unified order management queue for the warehouse, and a branded direct checkout with full local payment support (GCash, Maya, credit card via PayMongo). Customers create a single account with their complete purchase history regardless of where they first bought. The platform includes a loyalty points engine, abandoned cart recovery emails, and a product review system. The warehouse receives one unified picking list with auto-generated shipping labels via courier API integration. Management sees a single sales report across all channels.

How the system flows

1. Product Management→Inventory Update→Real-time Channel Sync (Shopee / Lazada / Direct Store)
2. Customer→Product Browse→Cart→Checkout (GCash / Maya / Card)→Order Confirmation→Loyalty Points Accrual
3. Order→Unified Warehouse Queue→Picking List Generation→Shipping Label→Courier Handoff→Tracking Update
4. Abandoned Cart Detection→Recovery Email Sequence→Return to Checkout
5. Loyalty Points Accumulation→Reward Threshold→Discount Redemption at Checkout
6. Admin→Unified Sales Report→Inventory Valuation→Channel Performance Comparison→Returns Management