Case study · 2025

NorthCoast Veterinary Group  AI Operations Audit

From six clinics, six different intake processes, and a pile of chatbot pitches to a written, prioritised AI roadmap in one week.

HealthcareDigital StrategyAI & Agents

Impact

What changed.

01

Real numbers, not vibes

1,200+ saveable hours per year identified across the 22 mapped workflows — measured against actual clinic-lead and vet-tech timesheets, not vendor brochures.

02

Six chatbot pitches, killed

The founder stopped taking generic "AI receptionist" meetings. Every future vendor conversation now starts with "does this map to one of the four workflows in our audit?" — saving hours of evaluation time per month.

03

From audit to build in 90 days

Phase 1 — the intake triage agent — kicked off 90 days post-audit with the audit fee credited in full. The written report became the implementation brief, with zero re-discovery required.

Veterinarian examining a dog at a clinic exam table

The challenge

Before

NorthCoast Veterinary Group was running six clinics, each with its own version of patient intake, scheduling, and lab-result handling. There was no shared definition of "the workflow" — and no honest way to evaluate where AI would actually pay back. The founder was getting pitched a new chatbot or "AI receptionist" almost every week and had no framework to compare them. Leadership wanted a vendor-neutral read on where to invest first, where to leave things alone, and which pitches to stop taking meetings about.

  • Six clinics each running their own intake, scheduling, and lab-result process
  • No baseline measure of hours lost to repetitive admin per clinic
  • Founder being pitched 6+ different chatbot vendors with no way to evaluate them
  • Lab results manually triaged by vet techs across all locations
  • No shared SOPs — every clinic lead had their own workarounds
  • Multiple half-started SaaS trials abandoned because nobody scoped the workflow first
  • No prioritisation framework for AI spend — pure gut feel
  • No internal capacity to write a real implementation brief

The solution

What we built

We ran our 1-week paid AI Operations Audit. Over five days we interviewed three clinic leads and two frontline vet techs, sat through real intake calls, and shadowed a lab-result triage cycle. We mapped 22 recurring workflows across the group and scored each on three axes — hours saved per year, automation complexity, and risk if the agent gets it wrong. The deliverable was a written report (PDF + Notion) with four prioritised recommendations: an intake triage agent ranked #1, lab-result classification ranked #2, plus two smaller wins for reminders and pre-visit forms. We also included an honest no-go list — three workflows we explicitly recommended against automating. Ninety days later they came back and we built recommendation #1 together. The audit fee was credited toward the build.

NorthCoast Veterinary Group — AI Operations Audit solution

Core workflow connections

How the system flows.

  • Discovery interviews3 clinic leads + 2 vet techs across all locations
  • Workflow mapping22 recurring manual processes documented end-to-end
  • Leverage scoringhours/year saved × automation complexity × risk-if-wrong
  • Vendor pitch triageevaluated 6 active chatbot pitches against real workflow data
  • Priority shortlisttop 4 automations scoped with fixed-budget envelopes
  • No-go list3 workflows explicitly flagged as wrong fit for AI
  • Written reportPDF + Notion deliverable, owned by the client
  • Implementation handoveraudit fee credited when Phase 1 build kicked off 90 days later

Process

How we built it.

Step 01

Discovery interviews → 3 clinic leads + 2 vet techs across all locations

Step 02

Workflow mapping → 22 recurring manual processes documented end-to-end

Step 03

Leverage scoring → hours/year saved × automation complexity × risk-if-wrong

Step 04

Vendor pitch triage → evaluated 6 active chatbot pitches against real workflow data

Step 05

Priority shortlist → top 4 automations scoped with fixed-budget envelopes

Step 06

No-go list → 3 workflows explicitly flagged as wrong fit for AI

Step 07

Written report → PDF + Notion deliverable, owned by the client

Step 08

Implementation handover → audit fee credited when Phase 1 build kicked off 90 days later

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Getting pitched AI tools you can't evaluate?

Our 1-week AI Operations Audit gives you a written, vendor-neutral read on where AI actually pays back in your business — and where it doesn't.

No retainer lock-in · Month-to-month · Full transparency

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