Everbrew Coffee Roaster B2B

The challenge

Before

Everbrew is a Singapore specialty coffee roaster supplying 420 cafes across Singapore, Malaysia, Indonesia, and Thailand. Their wholesale ordering portal was the largest source of customer-care load — cafe owners struggled to find the right roast for what they were brewing, repeat-order discovery was awkward, delivery-date selection felt arbitrary, and pricing for the cafe's tier was inconsistent with what they had been quoted at onboarding. The customer-care team was spending more time fixing orders than building accounts.

• 420 wholesale cafe accounts across four countries on awkward ordering portal
• Customers struggling to find right roast for their brewing method
• Repeat-order discovery requiring searching back through order history
• Delivery-date selection feeling arbitrary, with frequent rebooking requests
• Pricing inconsistencies between portal and onboarding quote
• Customer-care team spending more time fixing orders than building accounts
• No way to see brew-method recommendations on origin pages
• Account managers unable to suggest products without phoning customers

The solution

What we built

We redesigned the wholesale portal around how cafes actually buy coffee. Coffees are presented with brewing-method recommendations, current cupping notes, and freshness signals up front. Repeat orders are surfaced as a one-tap option from the cafe's order history with adjustment for any product no longer available. Delivery-date selection shows the roastery's actual schedule — when the next roast for that bean is, when the truck runs to that route — so the customer can choose with full information. Tier pricing is consistent across portal, quote, and invoice; the customer always sees their tier displayed. Account managers have an in-portal lens where they can prep suggestions for a customer call. The whole portal is mobile-first because most cafe owners place orders from their phones, often in transit between locations.

How the system flows

1. Cafe Login→Tier Pricing Surfaced→Repeat Order or New
2. Coffee Discovery→Brewing Method Filter→Cupping Notes→Freshness
3. Cart Build→Quantity Adjustment→Total at Tier Pricing
4. Delivery Date→Actual Roast and Route Schedule→Customer Choice
5. Confirmation→Picking Queue→Despatch Notification
6. Order History→One-tap Repeat→Substitution if Unavailable
7. Account Manager Lens→Prep Suggestions Before Customer Call

• Mobile-first design respecting cafe-owner buying behavior
• Brewing-method recommendations on origin pages
• Tier-pricing consistency across portal, quote, and invoice